Howdy! I'm Brendan, the human behind CAPNOS.
Over one billion people smoke cigarettes globally. This habit is the leading cause for eight million preventable deaths yearly. Vaping was then positioned as a tool to reduce or quit smoking, having brought new pros and cons toward public health efforts. What then, could be used to help people quit vaping?
I began vaping at age 14 and became addicted for 5 years before inventing the CAPNOS Zero. Upon recognizing the existence of sensory dependencies for a tactile, auditory, and aromatic experience, I knew products like CAPNOS had to be brought to market.
2020 — Research and development
While attending a class at Michigan State University, I decided to inhale from my sports bottle cap, which contained a silicone valve. In that moment, saw a future in which millions of people could potentially quit vaping. I became obsessed with testing my hypothesis with CAPNOS.
2022 — The Zero launches to market
I launched CAPNOS as a graduating senior in college, selling out our first batch of the Zero. The Zero was selling like hotcakes, and customers wanted an easier hit device, so the E-Z was launched in December. Our core team was established this year.
2024 — Resilience pays off
Retail expansion fell through. Team members had to go. Fundraising didn’t work out. Despite that, our customers remained loyal, sharing requests for a premium device line. The Legura® and BRE-Z launched to market this year.
2026 — The Renaissance
Utility patents are granted in China and in the European Union. A pilot study has been completed in a laboratory setting. CAPNOS continues to reach new heights as a bootstrapped company by constantly investing in the brand and product experience.
